7. You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. In addition, please outline what information is missing in this question that you would need to create the headline. (4 Marks)
The headline I came up with is:
“Get ready for the Real World with Real Programs in 2nd Year”
I chose to use this headline as it talks about how we begin to use real-world industry programs such as MailChimp and HostGator once we get into 2nd year. I also used language that speaks specifically to the target market, as “2nd year” does not make much sense out of context. I kept the headline short and easy to read and I believe that the use of “Real World with Real Programs” rolls off the tongue well.
There is a lot of information missing from this question as it is unclear what the goal of the headline is supposed to be. Some of the information that could help define a goal includes whether the headline is supposed to be targeting 1st year students who seem invested in the program and may find interest in the 2nd year digital classes, or if it is targeting those who are not. The headline could be for an article trying to prepare the 1st year’s for these classes, or just to inform them. We have no information on what this goal is supposed to be.
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